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AT BRIDAL RINGS COMPANY IN LOS ANGELES WE ARE A DEALER IN DIAMONDS AND WE ARE LOCATED IN THE LOS ANGELES DIAMOND DISTRICT. WE HAVE A VERY LARGE SELECTION OF DIAMONDS IN OUR STORE FROM ROUND OR PRINCESS TO EMERALD, OVAL AND MANY OTHER SHAPES. AND, IF FOR SOME RARE CHANCE WE DO NOT HAVE THE RIGHT ONE IN OUR HUGE INVENTORY OF LOOSE DIAMONDS, WE WILL FIND IT FOR OUR CUSTOMER. WE ALSO LOVE TO TEACH OUR CUSTOMERS ABOUT THE DIFFERENT TYPES OF DIAMONDS AND HOW TO SELECT THE PERFECT DIAMOND FOR THEIR OCCASION.
IF YOU ARE READY NOW TO LOOK AT DIAMONDS IN LA, NOT TO WORRY, WE HAVE A HANDY TOOL THAT YOU CAN USE TO IDENTIFY THE CUT (SHAPE), CARAT (WEIGHT), COLOR AND CLARITY. THIS DOES NOT HAVE TO BE EXACT, BUT IT DOES GIVE YOU A GOOD START TO HONE IN ON THAT PERFECT DIAMOND FOR YOU. JUST CLICK ON THE IMAGE TO THE RIGHT TO START YOUR SEARCH FOR THE DIAMOND THAT IS JUST RIGHT.
The year was 1477. The Archduke Maximilian of Austria had chosen to use diamond – the precious stone that could only be had by Europe’s elite – in his engagement ring for Mary of Burgundy. This gesture ushered in a tradition that would gain momentum over the centuries. Throughout the years, the diamond engagement ring would become the symbol of royal matrimony – the commoner simply could not afford the rare stone. But this changed in 1868, with the discovery of rich diamond deposits in Africa. Then in 1947, De Beers made history with its signature statement, “A Diamond is Forever,” and the use of the diamond engagement ring in popular culture soared.
Back in the day, not every bride-to-be wore a diamond engagement ring. The trend, in fact, was to flash a ring adorned with a colored gemstone – whether it was sapphire, ruby, or emerald. Queen Victoria received a stunningly unique engagement ring from her betrothed, the soon-to-be Prince Albert. This ring was coiled in a manner resembling a snake; the head of the snake was bedecked with emerald stones.
There’s an X-Factor that colored gemstone rings bring to the table (or to the finger, rather): more so than diamonds, they can reflect a personalized tale of love. The chosen gemstone may be the bride’s birthstone; or it may represent the month of the wedding. Let’s just say that colored gemstones come with perks that you can’t easily get with a colorless diamond ring.
Who else wants a colored diamond engagement ring? You see, colored diamonds have become sort of a craze lately. They come in shades of pink, peach, blue, yellow and green. Even in black. And they’ve been worn by glamorous celebrities like Carrie Underwood and Britain’s favorite, the regal Kate Middleton. What’s the allure of colored diamonds in engagement rings? Not surprisingly, some brides-to-be like a little pizzazz. Something out of the ordinary. And colored diamonds give this effect without sacrificing durability, unlike colored gemstones (which scratch more easily and wear quicker than diamonds). It’s simple: colored diamonds come with all the perks of colored stones but also have all of the qualities of regular, colorless diamonds. No wonder that more and more celebrities have begun to flaunt their colored diamond engagement rings!
Diamonds can – and should be – affordable. That’s our mantra at Bridal Rings as we sell diamonds at wholesale prices. Now, we could say that we’ve got matchless variety, top-notch value and stellar customer service. Or you could just look around at other stores – online and off – and compare prices, value, and variety. And you can just check out our testimonials on Yelp for proof. We’re pretty confident in what we offer, and we encourage you to check out the competition before circling around back to our Bridal Rings store for the best diamonds in Los Angeles.