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We go way past the basics when we educate our customers
From taking you through the diamond basics below to actually showing you quality diamonds that make sense for you, we do everything possible to provide a memorable experience
THE 4 C'S OF DIAMONDS
Diamond professionals use these four factors to describe and classify all diamonds. When taken together, they help in evaluating the finished diamonds that you buy. That's why they are often called value factors.
color
When applied to diamonds, color is often misunderstood by people outside the diamond trade. Many people think of diamonds as colorless. In reality, truly colorless diamonds are quite rare. Most diamonds used in jewelry are nearly colorless with faint yellow or brown tints. These diamonds fall in the normalcolor range.
CLARITY
Like the rest of the Four Cs, clarity's influence on value is directly related to the concept of rarity. Flawless diamonds are very rare so rare in fact,that it's possible to spend a lifetime in the jewelry industry without ever seeing one. As you might imagine, they command top prices.
cut
Cutting a diamond to produce the maximum return of light depends on the inter-relationship between three critical proportions and table size, crown angle and pavilion depth. These can be combined in many ways to yield equally bright round brilliant cut diamonds.
CARAT WEIGHT
A carat is the unit of weight by which a diamond is measured. Because large diamonds are found less commonly than small diamonds, the price of a diamond rises exponentionaly to its size. A larger stone doesn't just cost more; it also costs more per carat.